Link to any call or interview:

Note: Use short, direct quotes. The document should be a quick, easy read.

A Short Summary

Covering all the main highlights, not more than 5-6 bullet points

Company details

Industry:

Decision maker:

User:

1. When the customer did not use our product, how did they do this activity?
2. What prompted them to look for a solution? What was the key pain point?
3. Who are the alternatives they considered?
4. Why did they choose us?
5. How will they convince a close friend to use the product?